A glimpse into my work & world~
WORK
Thoughtful work for impactful brands
Whether it's a website, campaign, event, or product, I love creating work that makes people feel something—and do something. From student communities to startups and global brands, I create experiences, stories, and digital products that help people connect, learn, and take action.
Brands I've Worked With
FEATURED VIDEOS
STORIES THAT INSPIRE ACTION
Creative storytelling across brands, culture, and social impact.
How I help ideas grow
I combine strategy, storytelling, design, and digital experiences to help brands connect with their people.
message from JOy
for the curious,
Thank you for taking the time to visit my little corner of the internet.
I was born in Guangzhou, grew up in Vancouver, studied abroad in shanghai, started my career in Toronto, and somehow found myself collecting stories, experiences, and friendships everywhere in between. Each chapter has shaped the way I see the world and the kind of work I want to create.
I've always believed that success means very little if it comes at the cost of connection, meaning, curiosity, or joy. That's why I'm drawn to work that brings people together, whether through a product, a campaign, a community, an event, or a story.
This year, I'm challenging myself to create more boldly, learn more deeply, and collaborate with people who are building things they genuinely care about. My hope is that the work you'll find here reflects not only what I've done, but also what I believe in.
Building a life and creating work that brings me purpose and creates a world people want to be a part of.
with love,
Joy
just a girl with a love for life and her work
Notes