Bringing editorial stories to life across social media

Cold Tea Collective is a digital publication highlighting Asian culture, entertainment, and community stories across North America.

IMPACT AREA

News Media

Client

Cold Tea Collective

SERVICES

Social Media

PR, Sponsorships & Partnerships

Year

2025

Overview

The publication needed engaging social content and efficient workflows to extend the reach of editorial content and strengthen audience engagement.

Initiative

/ Created reusable social media templates and highlight covers / Repurposed editorial content into short-form video assets / Created PR templates, copywriting and outreach strategies / Analyzed Meta performance metrics and weekly content results

Outcome

The work helped extend the reach of editorial stories beyond the website by transforming long-form content into engaging social assets that could be scaled across multiple platforms.

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