Helping mid-career professionals dream big about their future careers

The Career Imagination Lab is an educational platform built by researchers and educators to help mid-career professionals navigate an increasingly unstable 21st-century labor market.

IMPACT AREA

Education Services

Client

Career Imagination Lab

SERVICES

Branding

Research

Design

Development

Year

2025

Overview

The founders needed a cohesive brand identity and social media presence that encapsulates the mission and vision, as well as engaging learning materials to support its educational programming.

Initiative

/ Developed brand guidelines / Designed course materials, certificates, and digital badges / Created physical book covers and a digital workbook / Produced social media templates and content assets

Outcome

The project established a consistent visual ecosystem that improved the learning experience while providing scalable assets that could support future programs and cohorts.

Cold Tea Collective

gray cassette radio
Route 66 sign on a yellow pole

UBC Commerce Undergraduate Society