Making student engagement feel like fun while staying informative

The UBC Commerce Undergraduate Society (CUS) serves over 4,000 undergraduate business students through student services, events, professional development opportunities, and community initiatives.

IMPACT AREA

Education Services

Client

UBC Commerce Undergraduate Society

SERVICES

Social Media

Campaigns

Year

2022

Overview

With a decline in social media growth, the society needed to increase its online brand presence and awareness while providing valuable resources to the student community to deepen the connection.

Initiative

/ Designed a net-new brand guideline and scalable social media templates / Created Instagram Reel campaigns from conception to execution / Worked as an executive producer for all video campaigns / Strenghthened partnership with other university clubs / Redesigned associated club logos / Launched monthly giveaways / Maintained a strict content calendar with timely posts

Outcome

The content system improved brand consistency and enabled the organization to communicate more effectively with thousands of students while increasing visibility for events, services, and student opportunities.

Career Imagination Lab

Flip clock showing 8:45 on a shelf
woman near blue coupe

Snack Dating App