Speaking Gen Z's language through social-first campaigns

Snack is a video-first dating platform designed to help Gen Z build authentic connections through short-form content.

IMPACT AREA

Application

Client

Snack Dating App

SERVICES

Design

Social Media

Growth Marketing

Year

2021

Overview

Snack wanted to build awareness and engagement among Gen Z audiences through relatable, social-first campaigns, as well as expand their influencer marketing growth.

Initiative

/ Managed social media campaigns from conception to post-implementation / Created influencer partnership materials, contracts, and PR boxes / Designed branded GIF assets / Contributed to UI and design system initiatives / Produced social media templates and creative assets

Outcome

The campaigns helped strengthen brand visibility among Gen Z audiences by leveraging creator-led content and social-first storytelling that felt native to the platforms where users spent their time.

UBC Commerce Undergraduate Society

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