Turning creative insights into scalable and high-performing global ads

Uber is a global mobility and delivery platform serving millions of users across transportation and commerce.

IMPACT AREA

Delivery Service

Client

Uber

SERVICES

Growth Marketing

Social Media

Year

2023

Overview

Uber sought to improve advertising performance across global acquisition campaigns while maintaining relevance across diverse audiences.

Initiative

/ Analyzed and optimized creative performance across paid campaigns / Conducted A/B testing to improve ad effectiveness / Developed campaign recommendations based on performance insights / Built reporting dashboards to track campaign metrics / Assisted with casting and creative selection for advertising initiatives

Outcome

The project helped inform creative decision-making across acquisition campaigns by providing performance insights that enabled teams to iterate faster and prioritize the most effective advertising concepts at scale.

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