Start of school campaigns that new students actually watch

The UBC Commerce Undergraduate Society (CUS) serves over 4,000 undergraduate business students through student services, events, professional development opportunities, and community initiatives.

IMPACT AREA

Education Services

Client

UBC Commerce Undergraduate Society

SERVICES

Social Media

Campaigns

Year

2022

Overview

Traditional student marketing often struggles to capture attention and resonate with audiences who are overwhelmed by institutional communications.

Initiative

/ Directed and produced social video campaigns for start of school / Developed creative concepts and storyboards / Conducted interviews and filmed student-focused content / Managed end-to-end production from ideation to launch

Outcome

The campaigns increased awareness of student initiatives by presenting authentic stories and experiences in formats optimized for student consumption and social engagement.