Building bridges between business communities across borders

The UBC Sino-Canadian Forum connects business leaders, entrepreneurs, and professionals through cross-cultural dialogue, networking, and industry events.

IMPACT AREA

International Relations

Client

UBC Sino-Canadian Forum

SERVICES

Growth Marketing

Social Media

PR, Sponsorships & Partnerships

Year

2021

Overview

The organization required English-facing cohesive event marketing materials that could support sponsor acquisition, attendee engagement, and event execution.

Initiative

/ Developed social media campaigns and A/B testing initiatives / Designed sponsorship packages and one-pagers / Created event signage and physical marketing materials / Designed speaker, KOL, and participant identification assets / Produced promotional materials supporting event communications

Outcome

The marketing assets created a professional and cohesive event experience while supporting sponsor outreach, attendee engagement, and organizational credibility.

Bon Appawtite

Route 66 sign on a yellow pole
Route 66 sign on a yellow pole

UBC Commerce Undergraduate Society