Reimagining the digital home for 4,000+ business students

The UBC Commerce Undergraduate Society (CUS) serves over 4,000 undergraduate business students through student services, events, professional development opportunities, and community initiatives.

IMPACT AREA

Education Services

Client

UBC Commerce Undergraduate Society

SERVICES

Product Marketing

Design

Development

Year

2022

Overview

The organization's decade-old website had become difficult to navigate, making it challenging for students to discover resources, services, and opportunities available through the society.

Initiative

/ Led the strategy and execution of a complete website redesign / Conducted user interviews to identify pain points / Aligned with stakeholders on scope of project and budget / Restructured site navigation and information architecture / Developed content and launch communications / Coordinated across student leaders and developers / Supported adoption and awareness campaigns following launch

Outcome

The redesigned website transformed how students accessed resources and information, reaching approximately 80% of commerce students within the first week of launch and establishing a centralized digital hub for the student experience.

Uber Eats

grey concrete road during daytime
Route 66 sign on a yellow pole

Bon Appawtite