Turning gratitude during Covid into a community movement

Letter of Love is a community initiative that connects volunteers with frontline workers and caregivers through handwritten letters, meals, and acts of appreciation.

IMPACT AREA

Non-profit

Client

Letter of Love

SERVICES

Campaigns

Social Media

PR, Sponsorships & Partnerships

Year

2019

Overview

Frontline workers and senior caregivers experienced increased isolation and burnout during the pandemic, creating a need for meaningful community support initiatives.

Initiative

/ Co-led community outreach initiatives / Organized campaigns encouraging letter-writing participation / Coordinated meal and appreciation efforts / Conducted and produced video interviews / Developed content highlighting participant stories

Outcome

The initiative mobilized community members to contribute over 200 personalized letters and meals, creating meaningful moments of connection and appreciation for frontline workers and caregivers during a challenging period.