Making payment flexibility a seamless journey

American Express is a global financial services company serving millions of consumers and businesses through credit cards, payment solutions, rewards programs, and digital financial products.

IMPACT AREA

Financial Industries

Client

American Express

SERVICES

Product Marketing

Design

Campaigns

Year

2025

Overview

With the rise of Buy Now Pay Later options, American Express launched their own native option avaliable on both mobile and desktop post-purchase. For a smooth user onboarding, I worked on the UI/UX components for different customer journeys and touchpoints to make sure there were no errors / blockers.

Initiative

/ Developed customer-facing marketing assets for Plan It features and offers / Mapped mobile customer journeys and UX touchpoints / Created email marketing campaigns for seasonal initiatives / Produced internal brand and communication materials / Collaborated across product, design, and marketing teams

Outcome

The work supported the rollout and promotion of key customer-facing digital experiences by helping customers better understand product benefits and navigate the experience more effectively. It also ensured consistent messaging across touchpoints and internal teams.

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