Overview
As part of Performance Marketing Creative Optimization team, I developed and optimized existing acquisition creative for all B2B and B2C audiences, globally, across paid social, display, and video channels.
Results
Over $2M ad spend on driver evergreen campaigns that increased ROAS metrics
Example Below
Goal
UBC Commerce Undergraduate Society wants to increase student engagement during the summer months of the year. Particularly, engage with international students who are in Vancouver for the first time.
Approach
Launched the "Vancouver Spotlight" TikTok and Instagram Reels series where we featured the best activities, restaurants, and sights to visit in Vancouver twice a week with guides, location details, and giveaways.
Results
Instagram
Average 3k views on reels
1000+ comments & saves
20k impressions
TikTok
Gained 400 followers (all students)
Goal
Snack, Video-First Dating App wants to build a strong Gen Z community across our social media channels.
Approach
Designed an omnichannel branded marketing campaign with creative and relatable dating-related prompts and memes for Gen Z to share their experiences and foster a connection with Snack's brand.
Results
Totalled 600k+ accounts reached across platforms
Goal
UBC Commerce Undergraduate Society (CUS) wants to educate the student body about its function, opportunities, and resources in a fun and engaging way.
Approach
Launched the "Get To Know CUS" buzzfeed style Instagram Reel series where student leaders play games, such as the Squid Game Challenge to describe the CUS and answer questions about its key functions.
Results
Average 3k views on reels
30% increase in inquiries compared to previous month
88% positive review from student survey sent to 4000+ students
Goal
UBC Commerce Undergraduate Society (CUS) wants to revamp its decade old website to be the go-to-hub for all resources student needs to succeed in their undergraduate journey.
Case Study
Review the website case study here.
Results
Reached 80% of the commerce students within first week of launch compared to 20% total in the previous year
1000% increase in daily users compared to previous website
Goal
UBC Sino-Canadian Forum wants to reach the remaining 30% of its RSVP target for the event in the last month.
Approach
Launched an integrated marketing strategy on Facebook and Instagram through Facebook ads, livestreams, featured posts, endorsements, reshares, giveaways, and branded carousels.
Results
Increased website visits by 92% (402) and impressions by 1,451.8% (120,318) in a week
Goal
Canadian Ecosystem Institute wants to position itself as a tech key opinion leader among young adults in Vancouver.
Approach
Secured 10+ speaking opportunities at major universities in Vancouver and featured in 20+ local news outlet to be among young adults and created tech blogs that they can subscribe to in order to retain leads.
Results
Secured 4 long-term clients within 3 months
Hi there!
I'm a tech girlie with a passion for film and design, based in Toronto. I'm interested in the creator economy and entertainment space. I also do freelance marketing :)
Directed
Promotion for UBC Commerce Undergraduate Society.
Concepted
An Vessi ad for UBC Marketing Association Battle of The Ads Competition 2021
Directed
Promotional video for Richmond School District to showcase students in its program.
Directed
A short campaign for the City of Richmond's community centre to promote inclusivity.
Directed
A teaser for EmpowerU's student-focused campaign.
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Coast Capital Savings sponsors summer and winter festivals to raise brand awareness. There are games, photo booths, contest draws, and murals at the booth to attract and engage festival attendees.
Event Organizer
Showcasing the talents of Richmond students, Richmond City Idol encourages artistic expression, creativity and promotes leadership. This 17-year legacy regional showcase attracts over 600+ audience every year.
Sponsorship Director
Bringing case competitions to high-schoolers, Richmond's first-ever beginner friendly case competition with over 100+ attendees and 5+ featured articles.
Event Organizer
"If not now, then when?"
let live
If you're also interested in the same things, reach out :)
With EmpowerU, we sent over 200 personalized letters and meals from the community to local frontline workers and senior care givers in partnership with Feeding The Frontline.
With the Richmond School District, we ran a series of mental health workshops with the support of Jack.org to destigmatize mental health among students with over 200+ participants.
With EmpowerU, we launched TogetherBench made from refurbished furniture and decorated by community members to promote sustainability and inclusivity. Along with its digital campaign, we fundraised $700 to donate to the Rick Hansen Foundation.
Figma / Adobe Photoshop / Adobe Illustrator / Adobe Premiere Pro / Canva / Capcut / DaVinci Resolve